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Sadly, securing a Press Pass doesn't guarantee entry to shows and you still need to request invitations from each of the designers individually. You should be able to find contact information for each of the press teams via the fashion week website or press room. At London Fashion Week you're provided with a mail merge files, so you can send one email to all of the press teams in one go. It's best to be polite and not too pushy when requesting an invitation. Let the publicist know why you should be invited and what coverage you'll provide in return. If it's a designer you really love, add a personal touch to let them know you're a fan, as this will make your request stand out from all the template-written applications. And finally, make sure to include any essential information like traffic stats and your address, so that they can send out your invite.