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The final key to a successful giveaway is to promote it far and wide. Sponsors will expect to see lots of entries, so be prepared to put as much work in to promoting the contest after it's launched as you did setting it up in the first place. Include it in your newsletter and promote it on your social media. Be careful that you don't get too pushy though, as you don't want it to feel like you're hawking products and pestering your audience. Don't be afraid to ask the sponsors to help promote the contest too, as this can be a great way to bring new readers to your blog.