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Running a successful blog is all about keeping good relationships with brands and your audience, so it's important to make sure that everyone gets something out of the features you run. A successful giveaway should bring a brand exposure while offering your readers the chance to win a fantastic prize. You also want to make sure you're getting something out of hosting the contest, whether in payment, products or exposure. In terms of our contest, the brands received exposure for their products via our gift guide, newsletter and social media; our members had the chance to win awesome prizes; we got some awesome supplies for our office; and the site itself gained over 600 awesome Christmas tutorials which is fantastic for our readers. Everyone was a winner!