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Don't be discouraged if you receive a few (or a lot) of no's, as it's just part of business. Instead, use rejection as motivation to contact even more potential sponsors. When preparing the Secret Santa competition, we contact around 60 brands to end up with our final 15, giving us a 25% success rate. A lot of people didn't reply, some had already planned out their holiday promotions and we were too late, and a couple didn't feel like it was the right fit. Just remember, it's not the end of the world if you do get a rejection. By emailing, you've put yourself on that companies radar and you'll come to mind the next time their planning out a suitable promotion.