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When you're up and running with your blog, it's likely that you'll receive some unsolicited emails from companies who have nothing in common with you or your audience wanting to sponsor giveaways or send you free things in exchange for promotion. It can so tempting to say yes because they're offering you something for free, but if you work with unsuitable brands too often it can start to damage your brand and lose the trust of your readers. To make sure your giveaways are of the highest quality, ask yourself what kind of prizes you'd like when working out who to contact and make a rule to only give away prizes that you'd love to win yourself. When Tom and I were planning out the Secret Santa contest, we headed out for ice cream with a notebook and asked each other what the most exciting prizes we'd want to find under the Christmas tree would be, which led to a gigantic list of potential sponsors to take home and contact.