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Once you've got your calendar all set up, it's time to start filling it up by subscribing to useful calendars. If you're on a Mac, the info from your Address Book  automagically creates a Birthday Calendar which is really handy. You can also subscribe to shared calendars from your work or any clubs you're a part of. Similarly, you can create reoccurring events for things that happen on a regular basis like clubs you attend, noting when the recycling needs to go out or even when your favourite TV show is on.